See the "Talent"
To complete this project, you will need to view the top 4 video submissions below.
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Public Relations and Press Kits
You will be creating a press kit for one of these bands. The goal is to include all press kits items that are reviewed in class and to make each item look professional. You will be allowed to advertise the group during the week leading up to the final competition in an attempt to get students to vote for your band's video. For an idea about what a press kit is, click HERE.
...and HERE
See a press kit outline by going HERE
See an example of a few professional press kits by clicking HERE.
Get the idea? Great! Now let's create one for your band!
...and HERE
See a press kit outline by going HERE
See an example of a few professional press kits by clicking HERE.
Get the idea? Great! Now let's create one for your band!
Your EPK Will Include...
1. About - Who the band is and who listens to them. Include pictures of their album. Include the band's logo (You will have to make one for them).
2. Accomplishments - Stats, awards, past albums, quotes from the media, etc.
3. Audio - An audio player that plays the group's hit(s). See scmplayer.net for an example.
4. Video - Include the music video
5. Photos - We will be taking professional photos of the group members. One photo must be an 8x10 black and white picture as this is an industry standard size.
6. Schedule and Events - Where will the band play this year and how do you book them for an event?
7. Merchandise - What promo items can fans buy?
8. Contact Us
2. Accomplishments - Stats, awards, past albums, quotes from the media, etc.
3. Audio - An audio player that plays the group's hit(s). See scmplayer.net for an example.
4. Video - Include the music video
5. Photos - We will be taking professional photos of the group members. One photo must be an 8x10 black and white picture as this is an industry standard size.
6. Schedule and Events - Where will the band play this year and how do you book them for an event?
7. Merchandise - What promo items can fans buy?
8. Contact Us
What's In It For Me?
The winning marketing team receives a small prize. There are several ways to make sure that your group stands out.
1. Create a unique selling position (just like a product)
2. Discuss how your groups music will make the audience feel (emotional promotions)
3. Paint the picture of the group by giving background information or by creating a current story line.
4. Use images that will stay in the viewer's mind (humor, drama, odd, etc.)
5. Provide a page or product that other EPK's won't have.
6. Through the magic of Photoshop, make your group members appear with celebrities or in realistic surroundings.
7. Customize the background and the banners of your Weebly site!
8. Most importantly, split up the work evenly and help each other until the ENTIRE project is done. If you cannot think of how to improve your EPK or marketing plan, come see me and we will discuss it together. If a team member needs help, please assist them. Remember, you are on the same team and have the same goal for this project.
1. Create a unique selling position (just like a product)
2. Discuss how your groups music will make the audience feel (emotional promotions)
3. Paint the picture of the group by giving background information or by creating a current story line.
4. Use images that will stay in the viewer's mind (humor, drama, odd, etc.)
5. Provide a page or product that other EPK's won't have.
6. Through the magic of Photoshop, make your group members appear with celebrities or in realistic surroundings.
7. Customize the background and the banners of your Weebly site!
8. Most importantly, split up the work evenly and help each other until the ENTIRE project is done. If you cannot think of how to improve your EPK or marketing plan, come see me and we will discuss it together. If a team member needs help, please assist them. Remember, you are on the same team and have the same goal for this project.
Should We Print Anything?
After we share the contest introduction video with the student body at the pep rally, we will hang up promotional posters. You will print the student-created posters and hang them up along with any other items in your promotional plan. We will then take all of the promotional pieces and create a printed press kit. It will be placed in a folder and will include a CD of your groups music video along with all of the elements that you believe should be include in a real press kit (do the research!).